The problem
Bantaba had initially created their landing page in a week, handling everything from writing content to designing and coding the website. However, despite their best efforts, the result was a mediocre-looking page that failed to convey what Bantaba is about.
As the sole designer, I clarified their value proposition, improved trustworthiness, and created visuals that tied to their cultural identity.
What users told us
To figure out what needed to be improved, I analysed feedback Bantaba had received from their users. As we dug into the feedback, we realized that there were several key issues that needed to be addressed.
Some of the issues were:
- Users didn’t fully understand Bantaba's service
- One of Bantaba’s target groups couldn't see the value
- Pricing was unclear
- It didn’t look trustworthy
- The layout was crowded
Brainstorming
Collaborating closely with the content strategist and CEO, we dove into brainstorming sessions to generate fresh ideas for the new landing page. I shared insights I had gathered from analyzing user feedback to help guide our direction, and we decided to prioritise clarity and trust in the redesign.
Putting the pieces together
Once we knew what we wanted to include, I created wireframes while the content strategist produced copy. I used websites I had looked at before as inspiration when I puzzled together boxes that’d represent the future content.
I hadn’t been aware Bantaba was an ancient word meaning
‘meeting underneath a tree’ and refers to a
traditional tree-sanctuary where African elders gather
to make important decisions. Including this would be a
concrete way of telling the user that we’re here to help
them meet - under the tree of Bantaba - to support each
other and grow.
For this, I ended up putting together an illustration in
Figma. I combined some free assets that I edited and
some that I drew myself.
Difficulties
As is often the case with startups, time was of the essence when we were working on Bantaba's landing page. Our developer started coding as soon as I produced the first designs, leaving little room for iteration. This sped up delivery but limited refinement. Next time, I’d push for more design time upfront to balance speed with quality.
... and the Result?
Check it out live at Bantaba's website!
We started with an average-looking landing page that left users confused about what Bantaba offered, and ended up with a stunning landing page which also contained an FAQ and blog.
One of the things I loved about the project was creating the tree illustration that reflects Bantaba's name, 'meeting underneath a tree.' I think this helped to make the page more personable and inviting to users, making it clear that Bantaba is there to support them in their journey of growth and development.
This project taught me how to:
- Translate user feedback into actionable design changes
- Collaborate quickly across roles under time pressure
- Balance startup speed with design quality
All in all, I'm proud of what we achieved together, and I hope the new landing page helps Bantaba's users understand the services they provide better.
